Summit Day Capital

The climb is easier with a partner who’s made it.

We invest in, operate, and grow home services companies — starting with painting — and build long-term wealth through residential real estate. One firm. Two pillars. Built by operators.

  • Operator-owned — we run a painting company today
  • A proven operating system, deployed from day one
  • Buy-and-hold — we build to keep, not to flip
Why we exist

The trades don’t have a knowledge problem. They have an execution problem.

There’s never been more advice available to home services owners — conferences, podcasts, coaches, masterminds. Yet very few companies ever break past the ceiling. The missing piece isn’t another idea. It’s consistent, week-in-week-out execution: pipelines that get worked, numbers that get reviewed, crews that get coached. That’s what we bring. We don’t advise from the sidelines — whether it starts with a Basecamp engagement or an ownership stake, we embed alongside you and do the work. We win only when you win.

Partnerships

Four ways to partner.

A ladder, not a menu. Start where you are — many partners will start at Basecamp and climb from there.

Camp 1Virtual CEO · Monthly

Basecamp

Every climb starts at Basecamp. Before you take on an equity partner, get the partner experience: direct, all-encompassing access to David Rule as your virtual CEO — installing systems, building your leadership rhythm, and running the numbers with you, month in and month out. Painting companies first. By application.

Basecamp companies get first look at equity partnership when they're ready.

Camp 240–49%

Minority Partnership

You keep majority ownership and managerial control. We fill the gaps: management support, systems, marketing, and financial leadership — with real skin in the game.

Camp 3Lead role

Majority Recapitalization

Ready for a different role, but not ready to walk away? We take the lead, remove personal liability from your shoulders, and build the team around you for the next chapter.

Camp 4Legacy sale

Full Exit

Ready to hand it off? We bring the capital and leadership to honor what you built — keeping your team, your brand, and your legacy intact.

Every equity partnership is buy-and-hold. We’re not rolling companies up to resell them — we build durable businesses that pay their people well and produce predictable profit for years.

The Summit Day system

An operating system that installs on day one.

Inside our flagship painting company, we built a complete operating platform — and refined it in the field. Role-based by design: your crews see their jobs, your leaders see what matters, and accountability is built into the system instead of managed by hand. When we partner, it deploys into your business in days, not months.

01

Sales pipeline & estimating workflows

02

Marketing engine with tracked ROI

03

Production & crew scheduling systems

04

Job costing & financial visibility

05

Automation that kills busywork

06

Leadership rhythm: weekly reviews, real accountability

Plus embedded support across marketing, sales training, operations coaching, and financial leadership.

Summit Day OS
PipelineThis week
Leads
New inquiry
Referral
Website form
Estimates
Walkthrough scheduled
Bid in review
Scheduled
Interior repaint
Cabinet refinish
HOA exterior
In Production
Crew A · Day 2
Crew B · Day 1
Revenue trendTTM
Close rate
Gross margin
Jobs this week

An illustrative look at the operating system we deploy into partner companies.

Included in every partnership — and, like the marketing engine, available as a standalone engagement for select companies. Ask about standalone access →

The marketing engine

A proprietary marketing engine, tuned in the field.

Most trades companies buy leads and hope. We built our own marketing engine inside Kevin Turner Painting — paid, organic, and search, run as one system. Every morning, an AI-driven briefing reads every channel, cross-references spend against booked revenue, flags waste down to the ad set, and hands us the day’s three priorities. Budget flows to what works — daily, not quarterly. When you partner with Summit Day, it’s your engine too.

Paid media command

Meta and Google — search and Local Services — managed as one portfolio, with budget rebalanced toward the cheapest booked lead, not the loudest channel.

A daily AI briefing

Every morning: cross-channel performance, waste flagged to the dollar, creative-fatigue signals, and the three moves that matter most today.

Market & competitor intelligence

Demand trends, competitor activity, and ad-spend benchmarks for your market — strategy set by data, not hunches.

Closed-loop economics

Marketing tracked as a percentage of booked revenue and tied back to jobs — because cost per lead only matters if the lead becomes a customer.

Summit Day OS · Marketing
Cost per lead vs target
Spend pacing
Channel mix
Leads by weekTrend
Generated this morning · AI

Daily Marketing Briefing

TL;DR
⚑ Waste flag: one ad set paused, budget reallocated
Today’s 3 priorities
  1. 1
  2. 2
  3. 3

Cost per lead only matters if the lead becomes a customer.

Illustrative views of the engine’s daily outputs.

Included at every rung of the partnership ladder — from Basecamp to full exit. Ask about standalone access →

Proof, not promises

From under $350K to $5M+ in four years.

Kevin Turner Painting · Portfolio company #1 · Kansas City, MO

When we acquired Kevin Turner Painting, it was doing under $350,000 in annual revenue. Four years later, it’s a $5 million-plus-a-year business. No outside playbook, no theory — just the systems, team, and operating rhythm we built along the way. That operating system now runs live inside KTP every day, and it’s what we bring to every partnership. Come see it working.

<$350K
Annual revenue at acquisition
$5M+
Annual revenue today
4 years
The time it took
Come see the system in action
Real Estate

Durable assets. Kansas City roots.

Multifamily & Rentals

Acquiring residential and multifamily properties and operating them as long-term rentals.

Short-Term Rentals

Select properties operated as high-quality short-term stays.

Value-Add & Flips

Disciplined renovation projects that revitalize KC neighborhoods.

How it starts

A transparent path, start to finish.

  1. 01

    Talk

    A straightforward conversation about your business and your goals. No pressure, no obligation.

  2. 02

    See it live

    Visit us in Kansas City and watch the operating system run inside a real painting company.

  3. 03

    We visit you

    We come to your shop, meet your team, and map what a partnership looks like on the ground.

  4. 04

    Transparent terms

    Clear deal structures and operating agreements — reviewed by your counsel, on your timeline.

About

Built by an operator.

Summit Day Capital is led by David Rule, a Kansas City operator and investor. David owns and runs Kevin Turner Painting and has spent years building the systems, teams, and playbooks that make trades companies durable — alongside a growing residential real estate portfolio. Summit Day exists to put that experience to work for other owners.

Get in touch

Let’s start the conversation.

Whether you’re exploring a partnership, considering an exit, or just want to compare notes — reach out.

Office
300B North Scott Avenue
Belton, MO 64012